Blue Chip Academy

Blue Chip Academy

Athlete Development, Commodification, and the Business of Sports

Bridging the Gap

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Justin King
Feb 10, 2025
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The journey of developing an athlete in sports is meticulous and demanding. From youth camps to elite college programs and professional leagues, coaches and trainers dedicate their expertise to refining performance, enhancing physical resilience, and cultivating the competitive mindset essential for success. Yet, a significant gap exists in this develop…

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