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Blue Chip Academy

How to go From “Product” to Program Pillar?

The Commodification Process

Justin King's avatar
Justin King
Sep 30, 2025
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How Your Kid Becomes a “Product”

The moment highlight reels, rankings, and recruiting boards enter the conversation, athletes stop being just kids—they start being evaluated as assets. Coaches, scouts, and general managers are assessing not only current ability but also something more important: formability.

  • Can this athlete be molded?

  • How steep is their d…

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