Navigating the Commodification of Athletes

Protecting & Increasing Your Value in a High-Stakes Game

In the world of sports, the commodification of athletes is not just a possibility—it’s a certainty if you reach a high level of performance or seek to monetize your skills and likeness. Commodification, in this context, refers to the process of turning an athlete into a product or commodity that can be bought, sold, traded, or exploited for commercial g…