Blue Chip Academy

Blue Chip Academy

The Triple Crown Framework™: Winning in Business, Athletics, and Talent Development

The Sports-Business Playbook for Mutual Value

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Justin King
Aug 13, 2025
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For Business Owners, HR Directors, and Athletic Leaders Who Want Measurable, Lasting Results from Sports Partnerships

A few years back, I sat in a high school gym watching a sponsorship ceremony.
A local company had just “invested” in the school’s basketball program — banners printed, jerseys stitched, a handshake photo taken at center court.
Everyone clap…

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